Cost of Pilates Studio Software [Pricing Guide]

How Much Does Pilates Studio Software Cost Per Month?

Cost of Pilates studio software with a clear, no-nonsense breakdown of what you will actually pay, what you get at each price point, and why the most expensive option is not always the best one.

Quick Answer

Pilates studio software costs between $25 and $500+ per month, depending on what features you need. Budget tools start at $25-$100/month and cover basic scheduling. Mid-range platforms cost $100-$250/month and handle most studio needs. Premium and pilates-specific platforms run $150-$500+/month and include branded apps, marketing automation, and hybrid scheduling.

If you run a full-service pilates studio with group classes, private sessions, and reformer equipment, expect to pay $150-$350/month for a platform that handles everything properly.

Why Pilates Software Costs More Than Gym Software

A basic gym only needs to manage memberships and access. A pilates studio is more complex. You need to handle group classes with capacity limits, private one-on-one appointments, semi-private duets, reformer and equipment tracking, and marketing to keep clients coming back. That is a lot more to manage.

Most generic fitness software is built for gyms or yoga studios. It handles one type of booking well, but not both. Pilates studios need what is called hybrid scheduling: the ability to run group classes and private appointments from the same calendar, with the same client database, and the same payment system. Not many platforms do this well, and the ones that do charge accordingly.

On top of that, pilates studios typically serve a mid-to-high-end market. Your clients pay $25-$50 per class or more. They expect a polished experience. That means a branded mobile app, smooth online booking, and professional communication. These features add to the cost of the software.

The pilates market is also more competitive than ever. New studios are opening in every city. To keep clients, you need marketing tools, automated follow-ups, and retention features built into your software. Budget tools often skip these entirely, which is why many pilates studios end up paying more for a platform that actually covers their needs.

Pilates-Focused Platforms

These platforms are built specifically for boutique fitness studios, including pilates. They understand hybrid scheduling, equipment management, and the need for a branded client experience. If you run a full-service pilates studio, start here.

Pilates-Focused

StudioGrowth

$159 – $350per month

StudioGrowth is purpose-built for pilates and boutique fitness studios. It is one of the few platforms that handles group classes, private appointments, duets, and equipment scheduling all in one place. It is trusted by over 500 studios worldwide and holds a 4.9 out of 5 rating, with a perfect 5.0 score for customer service.

The platform has three plans. The Seed plan at $159/month (on a 12-month commitment) includes group classes, appointments, a CRM, a branded mobile app, digital waivers, and waitlists. The Bloom plan at $250/month adds series and events, customer tags, discount codes, gift cards, SMS notifications, and marketing email triggers. The Harvest plan at $350/month adds full marketing sequences, newsletters, two-way SMS, a unified inbox, push notifications, in-app messaging, ClassPass integration, and multi-location support.

A fully branded app published on the Apple App Store and Google Play is available as an add-on for $150/month. Free data migration and 1:1 onboarding are included on all plans. Payment processing runs at the standard Stripe rate of 2.9% plus 30 cents per transaction.

For a full-service pilates studio that needs hybrid scheduling, marketing tools, and a professional client experience, StudioGrowth offers strong value at a transparent price.

Pilates-Focused

Mariana Tek

$300 – $800+per month (single location)

Mariana Tek is an enterprise-grade platform built for boutique fitness brands. It is well-regarded in the pilates and cycling space, and it offers a polished, white-glove experience. Pricing is custom-quoted and not listed publicly, but independent sources report costs typically ranging from $300 to $800+ per month for a single location depending on the plan.

The Core plan covers single-location studios and includes a custom-branded iOS and Android app, a business management app, kiosk check-in, waivers, and forms. The Core + Growth plan adds marketing automation, SMS, and access to their Growth Suite. The Full Growth Bundle adds gamification, professional marketing services, and a client feedback suite.

Mariana Tek is known for its thorough onboarding process, which typically takes five to eight weeks and is led by expert specialists. Their customer satisfaction score is 95%. Payment processing runs at 2.75% plus 25 cents per transaction.

Mariana Tek is a strong choice for established studios and franchises that want an enterprise-grade platform. However, the custom pricing and longer onboarding process may not suit smaller or newer studios.

Generic Platforms That Serve Pilates Well

These platforms were not built exclusively for pilates, but they are capable enough to handle most pilates studio needs. They tend to be more affordable and more widely known. The trade-off is that some pilates-specific features, like hybrid scheduling or equipment management, may require workarounds or higher-tier plans.

Generic Platform

Mindbody

$99 – $699+per month

Mindbody is the largest and most well-known name in fitness studio software. It serves gyms, yoga studios, pilates studios, spas, and many other wellness businesses. Its size means it has a large consumer app with over 3 million active users, which can help new clients discover your studio.

The Starter plan at $99/month includes basic booking, payments, reporting, and a listing on the Mindbody consumer app. The Accelerate plan adds room and resource management, advanced analytics, and promo codes. The Ultimate plan adds email and text marketing automation, a sales pipeline, and advanced retention analytics. Exact prices for Accelerate and Ultimate are not listed publicly and require a sales call, but independent reports suggest the full range runs from $129 to $699+/month depending on add-ons.

Mindbody is a solid choice if you want the reach of a large consumer network. However, it is a general platform, and some pilates-specific needs like hybrid scheduling may require the higher-tier plans. Customer reviews note that the platform can feel complex and that support response times vary.

Generic Platform

Momence

$199 – $599+per month

Momence is a modern, well-designed platform that serves fitness studios, gyms, spas, and dance schools. It has a clean interface and is known for its extensive feature set and world-class marketing automation suite.

The Basic plan at $199/month includes core scheduling and booking features. The Basic + Marketing Automation plan at $350/month adds advanced marketing tools. The Basic + Marketing Automation + Ad Management plan at $420/month adds paid advertising management. A fully branded mobile app is available at the top tier ($599+/month).

Important note on processing fees: Momence charges substantial payment processing fees that are at the high end of the industry. These fees can make Momence more expensive than other platforms, even at the same monthly price point. User reviews consistently highlight limited support as a major complaint. Momence is best suited for studios that value innovation and advanced marketing features and are willing to accept higher processing costs for those capabilities.

Generic Platform

WellnessLiving

$69 – $349per month

WellnessLiving is an all-in-one platform that serves pilates studios, yoga studios, gyms, spas, and many other wellness businesses. It is a solid choice for risk-averse studios that want a full feature set without going with Mindbody or the pilates-specific platforms.

The Starter plan at $69/month includes class and appointment booking, a client app, a staff app, POS and payment processing, email and SMS notifications, and free data migration. However, it is limited to one staff member. The Business plan at $199/month adds unlimited staff, rewards and loyalty, events scheduling, email and text marketing, and lead management. The BusinessPro plan at $349/month is the most popular and adds a white-label branded client app.

WellnessLiving is a strong contender for studios that want a branded client experience without paying Mariana Tek prices. The main limitation is that the branded app is only available on the top-tier plan.

Generic Platform

Glofox (ABC Glofox)

$100 – $600+per month (custom)

Glofox, now part of ABC Fitness, is a well-regarded platform for boutique fitness studios. It serves gyms, pilates studios, yoga studios, boxing studios, and more. Like Mariana Tek, Glofox does not list its prices publicly and requires a custom quote.

The Essential plan covers the basics: booking, member management, payment processing, payroll, reporting, and the Glofox mobile app. The Boost plan adds lead capture, advanced reporting, community content, and targeted communications. The Elite plan includes everything in Boost plus a custom-branded member app and advanced multi-location tools. Independent sources report pricing starting around $100-$110/month for Essential, with Elite plans and add-ons pushing costs to $600+/month for larger studios.

Glofox is a capable platform with a strong mobile experience. The custom pricing model means you will need to speak with their sales team to get an exact number, which can slow down your decision-making process.

Budget Options for Simple Studios

If your studio only offers group classes or only offers private appointments, and you do not need marketing automation or a branded app, there are cheaper options that will get the job done. These are not ideal for a full-service pilates studio, but they work well for very simple setups or studios just getting started.

Budget Tier

Vagaro

From $30per month

Vagaro is a widely used booking platform for salons, spas, and fitness studios. It starts at $30/month and offers basic class scheduling, appointment booking, and payment processing. It is not built for pilates specifically, and equipment scheduling is limited, but it is a solid entry-level option for a studio with simple needs.

Budget Tier

My Best Studio

$55per month, all-inclusive

My Best Studio offers a flat $55/month all-inclusive pricing model with no hidden fees. It is designed for small studios and covers basic scheduling, payment processing, and includes a mobile app. It is a good fit for solo instructors or very small studios that want predictable costs without complexity.

Budget Tier

ClassFit

$30 – $100per month

ClassFit is a simple class scheduling tool for fitness and wellness studios. It covers yoga, pilates, zumba, and other formats. Pricing runs from $30 to $100/month depending on the number of classes and features. It is a clean, easy-to-use option for studios that only need group class scheduling.

Budget Tier

StudioBookings

From $25per month, no contract

StudioBookings is one of the most affordable options on the market, starting at $25/month with no contract required. It covers basic studio management and membership tools. It is best suited for very small or new studios that need a simple, low-cost starting point before upgrading to a more capable platform.

A word of caution on budget tools: If you run hybrid scheduling, manage reformer equipment, or want to grow your client base through marketing, budget tools will hold you back. The money you save on software may cost you more in lost clients and manual admin work. Most studios that start on a budget tool end up migrating to a more capable platform within 12 to 18 months.

Full Pricing Comparison Table

Here is a side-by-side view of all the platforms covered in this guide.

Platform Starting Price Hybrid Scheduling Branded App Marketing Tools Best For
StudioGrowth $159/mo Yes Yes (+$150) Yes (Bloom+) Full-service pilates studios
Mariana Tek $300 – $800+/mo (custom) Yes Yes (Core+) Yes (Core+Growth) Enterprise studios/franchises
WellnessLiving $69/mo Yes Yes (BusinessPro only) Yes (Business+) Risk-averse studios wanting full features
Mindbody $99/mo Partial (higher tiers) Add-on Yes (Ultimate only) Studios wanting consumer app reach
Momence $199 – $599+/mo Yes Yes ($599+ tier) Yes Innovation-focused studios (high processing fees)
Glofox ~$100/mo (custom) Yes Yes (Elite only) Yes (Boost+) Growth-focused studios
Vagaro $30/mo Basic No Basic Very simple studios
My Best Studio $55/mo No Yes No Solo instructors, new studios
ClassFit $30/mo No No No Group classes only
StudioBookings $25/mo No No No New studios, basic needs

Hidden Costs to Watch Out For

The monthly subscription fee is only part of what you will pay. Here are the additional costs that often catch studio owners off guard.

Cost Type What to Expect How to Avoid Surprises
Payment Processing 2.75% to 3.9% + a flat fee per transaction Calculate your monthly transaction volume and multiply by the rate to see the real cost
Branded Mobile App $100 to $300/month extra on many platforms Ask whether the app is included or an add-on before signing up
SMS Marketing Often charged per message or per credit Check whether SMS is included in the plan or billed separately
Setup and Onboarding Some platforms charge $200 to $1,000+ for setup StudioGrowth and WellnessLiving include free migration; always confirm this upfront
Multi-Location Fees Many platforms charge per location If you plan to expand, check the per-location pricing before committing
Annual Contracts Some platforms lock you in for 12 to 24 months Check cancellation terms before signing; StudioGrowth’s Bloom and Harvest plans have no long-term contract

Higher Price Does Not Mean Better Software

This is one of the most important things to understand when choosing pilates software. The Pilates software market has matured significantly. Most platforms now offer the same core features: scheduling, payments, a client database, and basic reporting. The technology itself is largely a commodity.

What you are really paying for at the higher price points is branding, marketing, and the sales process. A platform that charges $500/month is not necessarily five times better than one that charges $100/month. In many cases, the features are nearly identical.

The real differentiators are not features. They are support, values, and ease of use. When something goes wrong at 7am before a class, does the platform have someone available to help you? Is the company transparent about pricing and honest about what their software can and cannot do? Is the interface easy enough that your front desk staff can learn it in a day?

Here are the factors that actually separate good software from great software, regardless of price.

Factor Why It Matters What to Look For
Support Quality Problems happen at the worst times. Fast, knowledgeable support saves your business Live chat or phone support, fast response times, real humans not bots
Onboarding A poor setup means months of frustration and lost data Dedicated onboarding specialist, free data migration, clear timeline
Ease of Use Complex software wastes your time and frustrates your staff Clean interface, short learning curve, good mobile experience
Transparent Pricing Hidden fees erode trust and blow your budget Publicly listed prices, clear add-on costs, no surprise charges
Business Ethics Some platforms sell your client data or make it hard to leave Clear data ownership policy, easy data export, fair cancellation terms
Product Roadmap You want a platform that keeps improving, not one that stagnates Regular updates, active communication with customers, responsive to feedback

StudioGrowth scores well on all of these factors. It has a 5.0 out of 5 rating for customer service, includes free onboarding and data migration, and offers transparent pricing with no long-term contracts on its most popular plans. For studios that want a platform built specifically for pilates at a fair price, it is worth a close look.

Want to See What a Pilates-Specific Platform Looks Like?

StudioGrowth is built for studios like yours. Hybrid scheduling, reformer management, a branded mobile app, and built-in marketing tools, all in one platform. Trusted by 500+ studios worldwide.

Explore StudioGrowth

Bottom Line

Most pilates studios will pay between $150 and $350 per month for software that properly covers their needs. Budget tools under $100/month work for very simple setups, but they will not handle hybrid scheduling, equipment management, or marketing automation.

Do not let price alone guide your decision. A $200/month platform with excellent support and a clean interface will serve you far better than a $500/month platform that is hard to use and slow to respond when you need help.

Focus on three things: does the software handle your specific scheduling needs, does the company support you well, and is the pricing transparent with no nasty surprises? Get those three things right and the monthly cost will take care of itself.

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